Your project brief should only include your project objectives, timeline and schedule, target audience, and project scope. Read: Create a better project plan in just 7 steps Your project plan should include seven elements: project planĮssentially, your project brief should be a condensed version of your project plan. Read: The complete guide to writing creative briefs Project brief vs. If you’re working on a creative project, your project design might include some elements of your creative brief-like the timeline and project audience-but your project brief should be shorter and simpler than your creative brief. If you’re working with an outside agency or creative team, your creative brief might also function as a statement of work (SOW), which defines the scope of your project and project deliverables.Ī project brief is an overview of the key elements of your project. Your creative brief should include your project audience, messaging and tone, distribution process, project budget, and timeline. Like the name suggests, a creative brief is a guide for a creative project. Here’s how a project brief compares to other project management elements: Project brief vs. If you’re getting started with project management, you may have encountered other elements of early project planning. Plan to create your project brief at the very beginning of your project. For some projects, your brief might be as short as a paragraph, for others, it might get up to a page long. The project brief you create will depend on the scope and complexity of your project. Like most elements in project management, there’s no one-size-fits-all project brief template or style. Your project brief should communicate your project requirements-without bogging your stakeholders down with too many details. Think of it as a quick summary for project stakeholders and cross-functional collaborators. What is a project brief?Ī project brief is a short description of key elements of your project. A good brief is the best starting point to a great project plan and, ultimately, a successful project. With a project brief, your entire team has a central source of truth for key project information. *Message and Data Rates may apply to recipient.Quick, one of your project stakeholders needs an easy way to get a summary of key information about your project… what do you send them?ĭon’t have something in mind? You probably need a project brief. Change your incoming message sound in sound settings.Set 'Quiet Hours' to mute sounds and push notifications for when you don’t want to be disturbed.Turn on ‘Do Not Disturb’ to turn off sounds and push notifications.See your social notifications for activity on your AIM, Facebook, Twitter and Instagram accounts.Tap on icons to quickly view user details or group chat settings.Tap on location previews in your conversation to get directions.Share photos, voice messages and your location without leaving the conversation.
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